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Emails not arriving in Outlook or Gmail? Causes

The quote has been sent, but the customer never received anything. Or you get a non-delivery notice with a cryptic code. Since Google and Microsoft introduced stricter sender rules, this happens more often. Usually it can be fixed.

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Key points at a glance

  • Gmail and Outlook check with every email whether the sender can identify itself.
  • SPF, DKIM and DMARC are mandatory for bulk senders; everyone else is filtered more strictly without these records.
  • The non-delivery notice often states the reason – it’s worth reading it carefully.

First: did you get a non-delivery notice back?

If an email is rejected, you usually get a notice back, often in English (“Undeliverable”, “Delivery Status Notification”). It contains a code, such as 550, and often a short reason. If no notice comes back, the email probably landed in the recipient’s spam folder.

  • References to SPF, DKIM, DMARC or “not authenticated”: your domain isn’t identifying itself correctly.
  • References to “blocked”, “listed” or the name of a blocklist: your mail server or domain is on a blacklist.
  • Code 550 5.7.515 for Outlook or Hotmail addresses: Microsoft rejected the email for missing authentication.
  • References to “mailbox full” or “user unknown”: the problem is on the recipient’s end, not yours.

Google’s rules (Gmail)

Since February 2024, minimum rules have applied to everyone sending to private Gmail addresses:

  • Every sender needs SPF or DKIM for its domain.
  • The sending server needs a valid name in the DNS (including reverse) and an encrypted connection (TLS).
  • Spam complaints must stay below 0.3 percent; Google recommends under 0.1 percent.
  • Anyone sending more than 5,000 emails a day to Gmail needs SPF and DKIM, plus DMARC (at least p=none) matching the sender domain, and a one-click unsubscribe for marketing emails.

Stricter since late 2025

At first, emails that didn’t meet the rules mostly landed in the spam folder. Since November 2025, Gmail delays or rejects such emails.

Microsoft’s rules (Outlook, Hotmail)

Since 5 May 2025, Microsoft has required senders who send more than 5,000 emails a day to private Outlook, Hotmail or Live addresses to have SPF, DKIM and DMARC (at least p=none, matching the sender domain). Microsoft rejects emails that don’t meet this with the code 550 5.7.515.

This threshold doesn’t apply in the same way to business mailboxes in Microsoft 365. Even there, though, the spam filter checks SPF, DKIM and DMARC and rates senders without these records more strictly.

What Gmail and Outlook check
  1. Sender identified?SPF, DKIM and DMARC match the sender domain.
  2. Server in order?Valid name in the DNS, encrypted connection, no blocklist.
  3. Few complaints?Hardly any recipients mark your emails as spam.
  4. DeliveryInbox instead of spam folder or rejection.

What this means for small businesses

Most SMEs send far fewer than 5,000 emails a day. For them, the strict rules aren’t a hard requirement. But Gmail and Outlook still filter emails without SPF, DKIM and DMARC more strictly. Then your quote lands in spam instead of with the customer.

Watch out for services that send in your name: newsletter tool, webshop, accounting or ticketing system. Each of these needs to be set up for your domain, otherwise their emails look like forgeries to Gmail and Outlook.

Test email to Gmail

Send an email to a private Gmail account and choose “Show original” from that email’s menu. Gmail then shows whether SPF, DKIM and DMARC passed.

What to do

  • Read the non-delivery notice and note the code.
  • Check your domain’s SPF, DKIM and DMARC, for example with the free check.
  • List all services that send in your name and set up SPF and DKIM for each one.
  • Check whether your mail server or domain is on a blocklist.

Bounce decoder

Frequently asked questions

Do Gmail’s and Outlook’s sender rules also apply to small businesses?

The strict requirements apply from 5,000 emails a day to Gmail or private Outlook addresses. But Google’s basic rules (SPF or DKIM, a valid name in the DNS, an encrypted connection) apply to all senders, and without DMARC emails are more likely to be filtered out.

What does the error message 550 5.7.515 mean?

Microsoft rejected the email because the sender domain didn’t meet the required authentication. Check your domain’s SPF, DKIM and DMARC, and the service the email was sent through.

Why does the same email arrive at one recipient but not another?

Every provider filters differently. Gmail and Outlook check especially strictly whether the sender can identify itself, and also factor in blocklists and their users’ spam reports. That’s why an email can arrive at one company and land in spam at Gmail.

How DomainRadar helps

DomainRadar continuously monitors your domain’s SPF, DKIM and DMARC, checks blocklists daily, and shows in the DMARC reports which services send in your name and whether Gmail, Outlook and other recipients recognise them as genuine. If something changes, you get an alert by email.

The domain check stays free. Afterwards you test DomainRadar with all features for 14 days – no credit card, the trial ends on its own.

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